We created a colorful and vibrant new brand world for Bacardí a fresh take on the Caribbean roots of the brand. 

We created a colorful and vibrant new brand world for Bacardí a fresh take on the Caribbean roots of the brand.

We created a colorful and vibrant new brand world for Bacardí a fresh take on the Caribbean roots of the brand. 

We created a colorful and vibrant new brand world for Bacardí a fresh take on the Caribbean roots of the brand. 

“Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.” - AdWeek

“Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.” - AdWeek

“Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.” - AdWeek

“Break Free” brings us to a small Caribbean town where people don’t just live on loop; they move on loop, and they’re itching to break free.” - AdWeek

MADE AT BBDO NEW YORK

MADE AT BBDO NEW YORK

MADE AT BBDO NEW YORK

MADE AT BBDO NEW YORK

SELECTED PRESS: ADWEEK, ADAGE, PSFK

SELECTED PRESS: ADWEEK, ADAGE, PSFK

SELECTED PRESS: ADWEEK, ADAGE, PSFK

SELECTED PRESS: ADWEEK, ADAGE, PSFK