To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

“Researchers at CJR and the ad agency TBWA/Chiat/Day/New York examined 3,600 stories about missing people done last year by U.S.-based news organizations, cross-referencing them with age, gender and race details from a database maintained by the U.S. Department of Justice.” - NBC News

Made at TBWA\Chiat\Day

Selected Press: Associated Press, AdWeek, AdAge