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To show the power of liberation we created a music video with real people liberating themselves from different types of masks and filters.

To show the power of liberation we created a music video with real people liberating themselves from different types of masks and filters.

To show the power of liberation we created a music video with real people liberating themselves from different types of masks and filters.

To show the power of liberation we created a music video with real people liberating themselves from different types of masks and filters.

“More than 18 Million People Watched Bacardí’s Music Video Snapchat Lens With Major Lazer” - Adweek
“More than 18 Million People Watched Bacardí’s Music Video Snapchat Lens With Major Lazer” - Adweek
“More than 18 Million People Watched Bacardí’s Music Video Snapchat Lens With Major Lazer” - Adweek
“More than 18 Million People Watched Bacardí’s Music Video Snapchat Lens With Major Lazer” - Adweek

MADE AT BBDO NEW YORK

MADE AT BBDO NEW YORK

SELECTED AWARDS: CANNES LIONS, AICPNEXT, THE ONE SHOW, ADDY AWARDS, WEBBY AWARDS

SELECTED AWARDS: CANNES LIONS, AICPNEXT, THE ONE SHOW, ADDY AWARDS, WEBBY AWARDS

SELECTED AWARDS: CANNES LIONS, AICPNEXT, THE ONE SHOW, ADDY AWARDS, WEBBY AWARDS

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