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To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

To bring awareness about the news coverage gap in missing person cases we created a tool that will calculate how much press coverage people would get based on race, gender, age and location.

“Researchers at CJR and the ad agency TBWA/Chiat/Day/New York examined 3,600 stories about missing people done last year by U.S.-based news organizations, cross-referencing them with age, gender and race details from a database maintained by the U.S. Department of Justice.” - NBC News
“Researchers at CJR and the ad agency TBWA/Chiat/Day/New York examined 3,600 stories about missing people done last year by U.S.-based news organizations, cross-referencing them with age, gender and race details from a database maintained by the U.S. Department of Justice.” - NBC News
“Researchers at CJR and the ad agency TBWA/Chiat/Day/New York examined 3,600 stories about missing people done last year by U.S.-based news organizations, cross-referencing them with age, gender and race details from a database maintained by the U.S. Department of Justice.” - NBC News
“Researchers at CJR and the ad agency TBWA/Chiat/Day/New York examined 3,600 stories about missing people done last year by U.S.-based news organizations, cross-referencing them with age, gender and race details from a database maintained by the U.S. Department of Justice.” - NBC News

MADE AT TBWA\CHIAT\DAY

MADE AT TBWA\CHIAT\DAY

MADE AT TBWA\CHIAT\DAY

MADE AT TBWA\CHIAT\DAY

SELECTED PRESS: ASSOCIATED PRESS, ADWEEK, ADAGE

SELECTED PRESS: ASSOCIATED PRESS, ADWEEK, ADAGE

SELECTED PRESS: ASSOCIATED PRESS, ADWEEK, ADAGE

SELECTED PRESS: ASSOCIATED PRESS, ADWEEK, ADAGE

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